[
	{
		"post_id": "139", 
		"post_category_id": "15", 
		"post_title": "Scones or skinny dipping?", 
		"post_content_short": "Many seniors say they feel misrepresented in the media and advertising and as a senior myself and as a marketer working in the retirement\n\tliving sector for over 30 years, I agree!&nbsp;\n\n<br \/><br \/>\n\tAdvertising images of Devonshire teas may depict the lifestyle at some villages but this isn’t the case across the board - the residents at a\n\tproject we marketed skipped the scones and celebrated the opening of the swimming pool with a midnight skinny dip!\n\n<br \/><br \/>\n\tThe reality is that the terms ‘senior’ and ‘retiree’ cover a 20 or 30 year span in which likes, dislikes, beliefs and needs are widely\n\tvaried. So how can retirement marketing possibly speak to them all?&nbsp;\n\n<br \/><br \/>GBD are Australia’s retirement marketing specialists.", 
		"post_icon": "https:\/\/www.gbd.com.au\/media\/website_posts\/139\/skinny-dipping-FINAL.jpg", 
		"post_content_type": "page", 
		"post_content_url": "https:\/\/www.gbd.com.au\/blog\/scones-or-skinny-diping\/", 
		"post_date": "2022-08-01 01:20:00"
	}
]