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Advertising images of Devonshire teas may depict the lifestyle at some villages but this isn’t the case across the board - the residents at a project we marketed skipped the scones and celebrated the opening of the swimming pool with a midnight skinny dip!

The reality is that the terms ‘senior’ and ‘retiree’ cover a 20 or 30 year span in which likes, dislikes, beliefs and needs are widely varied. So how can retirement marketing possibly speak to them all? 

GBD are Australia’s retirement marketing specialists.]]> https://www.gbd.com.au/media/website_posts/139/skinny-dipping-FINAL.jpg page https://www.gbd.com.au/blog/scones-or-skinny-diping/ 2022-08-01 01:20:00