In today’s digital savvy over 55s world, how do you stand out from the crowd, identify with clients’ aspirations and needs, and build an enthusiastic customer base?

Extending your advertising into the digital domain requires a targeted digital strategy to grow your customer reach. While digital opens up new ways to engage with customers it also covers aspects of technology to deliver the best possible experience. GBD creates a strong digital strategy for your project, leveraging digital channels such as search engines, social media, online ads, email and websites, to connect with and encourage action from prospective customers – with the core aim of maximising leads and enhancing the customers journey to sale. With a strong digital strategy you can engage, activate and capture leads 24/7.

WHEN YOU NEED TO:

• deliver personalised content to customers strengthening the sales journey
• implement social media strategies to engage your target audience
• build a responsive, well designed and coded website
• rank higher on Google searches
• direct relevant traffic to your website
• develop an Online Customer Acquisition Plan
• make your media spend go further
• leverage your brand online to drive sales
• have one point of contact across all media channels to produce creative,
analyse and provide insights into your media advertising campaign.

digital marketing fingerprint

DIGITAL MARKETING

Digital marketing is the next frontier of engaging with customers. Its capabilities are ever growing in sophistication and enable you to deliver content to your potential customers that is both personalised and relevant. Digital marketing enables you to gain quality leads using targeted campaigns that deliver great returns on investment. The widespread adoption of smartphones and online search has seen customer behaviour and the customer journey transform across all ages groups and product categories.

A good digital content marketing strategy delivers a frictionless experience providing valuable content to your customers and nurtures the customer relationship with your brand – one of the keys to driving sales. By incorporating social platforms, mobile technologies, analytics and big data, GBD can provide insights into customer needs and behaviours to optimise the next step in the sales journey.

√ web design √ web development √ website landing pages √ site visibility √ SEO √ social media √ digital marketing √ adwords campaigns √ online banner ads √ property listings √ web traffic reporting and analysis √ e-marketing √ digital sales tools √ email marketing (EDM) √ content management systems (CMS) √ HTML5 animations √ copywriting and keyword tailored content √ domain name registration √ website hosting setup √ e-commerce

 
 

WEBSITES

When we create websites our tech team look after the nuts and bolts, but the front end is designed by experienced graphic designers, and the copy is written by copywriters – not developers. It’s just another aspect of keeping your brand message consistent. Our clients have the flexibility to self-manage their content or leave it to us. From small websites to large online cart needs, to lead generation interfacing with CRMs, we build in search optimisation, targeted keywords and tracking mechanisms to generate stable, responsive and easy to find websites.

websites fingerprint
SEO fingerprint

SEARCH ENGINE OPTIMISATION

Without a strong online presence, your brand may be invisible to a large number of potential leads. Search engine optimisation (SEO) in the retirement industry is used to increase the amount of visitors to your website, and more online visitors presents more potential leads for sales. At GBD we use a combination of SEO methods to grow your brand visibility online, improve your website’s performance and increase your organic rankings in the search results of a search engine such as Google, Yahoo and Bing. GBD integrate a strong SEO strategy into your marketing mix to launch your brand to new heights.

 
 

ONLINE ADVERTISING

With ever-increasing popularity, online advertising is a captivating ingredient to bring to the campaign mix. GBD create custom AdWord campaigns using Display Network banner style ads on a broad range of websites and the Search Results Network to drive traffic to your website. We design campaigns to incorporate a comprehensive list of targeted variables including regions, audience demographics, niche keywords and site placements.

online advertising fingerprint
email campaign fingerprint

EMAIL CAMPAIGNS

GBD integrate EDMs into marketing initiatives as an efficient way to communicate to your prospect database what’s new at your village or with your service, and keep your brand top of mind. Through a correctly targeted email campaign, trackable responses further qualify warm leads and provide real time data for responsive sales activity.

 
 

SOCIAL MEDIA

The social media landscape is continually evolving, as are the expectations and ideals of the future generation of retirees. The use of social media platforms such as Facebook can drive customer engagement, build brand loyalty and increase sales opportunities. As we move into this new era, engaging with your audience online becomes a crucial factor in your marketing strategy. Specialising in retirement, home care and aged care marketing, GBD know how to engage your target market with your brand across a range of social media platforms with creative and innovative strategies.

social media fingerprint

Blue Hills – Display Ad

Display Ad, Online Banner

Blue Hills online banner ad 300x250

Durham Green – Display Ad

Display Ad, Online Banner

Durham Green online banner ad 300x250

A display ad campaign featured on village.com.au to attract potential buyers for the final homes available at Durham Green.

Durham Green display ad 300x250

Durham Green – Event Email Invitation

Email Invitation, EDM

Durham Green Email Invitation Nov 2017

As part of the advertising campaign leading up to the Christmas Event an EDM invitation was sent out to the database. The EDM included easy to use RSVP functionality, a link to get directions as well as save to calendar and send a message options for recipients to utilise.

Durham Green – Landing Page

Landing Page, Event Feature

Durham Green Christmas event 2017 landing page design
Durham Green Christmas Event 2017 landing page

Gibraltar Park Estate – Website

Website, Design, Development

Gibraltar Park Estate – Website

Ingenia – Port Stephens coming soon

Web Design, Coming Soon

Ingenia – Port Stephens coming soon website landing page

Latitude One – Jazz at the Marina Email Invitation

Email Invitation, EDM

Latitude One – Jazz Email Invitation

Ingenia hosted a VIP event for First Choice Club members that will soon become residents at the new Latitude One development in Port Stephens. As part of the campaign leading up to the event an animated EDM invitation was sent out to First Choice Club members which included easy to use RSVP functionality and a link to get directions, save to calendar and send a message options for recipients to use.

Results: Future Latitude One residents got to meet their new neighbours and some of the key Ingenia staff. The event was an enjoyable night for all who attended with great food, cocktails and a live jazz band by the waterfront.

Latitude One – Morning Tea Email Invite

Email Invite, EDM

Latitude One Email Invite

Latitude One – Website

Website, Home Page

Latitude One web design View Website

Marigal Gardens – Website

Website Design, Development, CRM, Interactive Village Map

Marigal Gardens Web Design View Website
Marigal Gardens Interactive Village Map Marigal Gardens Villa For Sale

Mt Gilead – Banner Ad – Suits us to a tee

Display Ad, Online Banner

Mt Gilead Display Ad Suits us to a tee
Mt Gilead realestate display ads

Strathearn Villas – Good neigh-bours info session landing page

Landing Page, Info Session

Strathearn Villas Good neigh-bours online ad

The Terraces – Banner Ad

Digital Display Ad, Online Ads

The Terraces 300x600 online display ad

The Terraces held an info session in September 2017, GBD were commissioned to run an advertising campaign leading up to the event. The campaign including digital advertising comprising of display ads on villages.com.au and a website landing page with RSVP form.

The Terraces Online Banner Ad 300x250 The Terraces Online Banner Ad 300x600
The Terraces Info Session Sept 2017 landing page

The Terraces – EOI Campaign Web Page

EOI Campaign, Web Page Design

The Terraces EOI Campaign Web Design
The Terraces at Paddington EOI campaign web page

The Terraces – Sept Event Email Invite

Email Invite, EDM

The Terraces Info Session Event Email Invite