Caritas Australia, Project Compassion

Project Management, Printing, Collateral

Caritas Australia is an international aid and development agency whose primary aim is to help end poverty, promote justice and uphold dignity so the world's poor won't need to rely on charity.

Project Compassion is Caritas Australia's annual fundraising appeal which is one of the largest humanitarian appeals in the country.

Challenge

To project manage the printing and materials distribution for each annual appeal. Coordinate 33 individually designed items, over two million printed products and 125 shipping locations to reach every Catholic diocese and school across Australia.

Idea

Create shared procedures for Caritas, assembly, warehousing and distribution companies, all with common target dates.
Devise cost efficient methods of assembly so that teaching programs with kits for schools and parishes arrive fully assembled containing posters, DVDs, fundraising money boxes, donation envelope packs and teaching aids.

Results

GBD has continued to build efficiencies into the distribution management of Project Compassion that has kept the cost overhead for Caritas to a minimum.