Central Coast Area Health

Advertising, Campaign, Products

Central Coast Area Health provides public health services to the local region. Services cover general medicine and surgery in addition to specialist services such as coronary care, neurology, renal, obstetrics and paediatrics.

Services in the community or home setting include nursing, child and family health, drug and alcohol, and mental health.

Challenge

Create a local campaign to combat binge drinking in adolescents.

Idea

Produce a campaign that speaks for itself using a pregnant shaped bottle of alcohol.

The image reflects both beer and pre-mixers alluding to male and female teen drinking preferences and graphically shows one of the consequences of what being out of control can do.

Results

Initially developed as a campaign for the Central Coast region, it was found to be so successful it was rolled out throughout NSW State Health.