Central Coast Grammar School

Advertising, Collateral, Event

Central Coast Grammar School is a K-12 non-denominational private school with a prestigious reputation for delivering enriched learning experiences and excellence in education.

Challenge

Increase the number of enrolments for Kindergarten in 2014 and drive attendance to a series of Kindy Spotlight events held at the school.

Idea

Show a pre-school child at play in a typical environment at the beach, creating a sand model that represents a range of career choices. It reflects how a parent sees their child as unique and talented with dreams about their future.

Results

The number of parents who registered for the event increased from an average of 30 in previous years to over 120 from one campaign, generating increased enrolment levels for the following school year.