Chesalon Living

Branding, Advertising, Marketing

Chesalon is a division of ANGLICARE offering a full range of services and homes that are designed to support and enrich seniors’ lifestyles through the various stages of retirement years.

Challenge

Launch Anglicare’s Chesalon Living brand and develop marketing and advertising material for the greenfield site at Oran Park Town.

Idea

Personify the new Chesalon Living brand through a female service manager. She is the face of Chesalon Living’s new Oran Park Town development bringing warmth, accessibility and personal competence to the product.

Results

The Face of Chesalon brand launch followed by GBD’s Oran Park village campaign saw the first stage sell off the plan in four months. GBD saved over 40% in media costs above discounted rates due to our buying power which amounted to over $56,000 in a six month period.