Gibraltar Park Estate Bowral

Challenge

To attract high-income earners from the local area and Sydney’s north shore.

Idea

We recognised the importance of music in attracting this niche market. To achieve this we produced a music video for an online YouTube campaign, written and produced at our in-house studio, tapping into that group of seniors who are online regularly. It was mastered at Abbey Road Studios, London (yes, the Beatles one!).

Results

Twenty-two villas were subsequently sold over the weekend launch of the village.

Music Video – I want to live

Produced by GBD for Gibraltar Park retirement village's social media campaign.