Strategy, marketing, advertising, digital, sales GBD lifestyle marketers

When it comes to seniors marketing GBD delivers sound strategy, creative flair and proven expertise. Our services span feasibility to sales, and cover the full spectrum of lifestyle needs for over 50s estates, retirement villages, community care and residential aged care. You’ll find our approach flexible and responsive, bringing you inspired solutions, and results that count.

GBD Seniors Lifestyle Marketers

Retirement marketing and advertising specialists

GBD specialises in delivering creative, effective marketing ideas for clients and has built a reputation in the retirement village marketing industry through the sheer weight of great results. Quite simply, we know how best to market retirement villages and we do so every day.

Marketing solutions for retirement projects

From greenfield to settlement GBD offer the full range of marketing services for the retirement industry.

greenfield developments

Greenfield development specialists

GBD has an enviable track record marketing retirement village greenfield sites and off-the-plan developments. We know how to create and build anticipation in the market well before public release. From pre-sales to sustained market interest following launch, our unique IAC methodology brings together creative flair, sound strategy and retirement village marketing expertise.

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ILU and serviced apartments

ILUs and serviced apartments

GBD has proven results chalking up milestones for over 150 retirement villages in Australia and totaling over $2 billion in sales since 2003. Whether it’s refurbished homes, new stock, apartments or free-standing villas, increasing occupancy rates is where GBD helps put your retirement village brand on the map.

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home and residential care marketers

Home and residential
aged care

With marketing experience in both the not-for-profit and private sector of residential aged care, GBD has a well-rounded understanding of the industry and its specialised services. Our distinctive approach cultivates the prominence of your brand in the heath industry referral networks and importantly, the market’s preference for you as an aged care provider.

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Featured marketing projects

Baby Boomers Heather and Robert - GBD retirement marketing blog

Retirement marketing blog

Follow the story of a retiring couple, Heather and Robert combined with new and innovative marketing trends.

Go to blog

Latitude One 30sec TVC

Latitude One 60sec TVC

A 60 second TVC promoting Ingenia Lifestyles new over 55s resort in Port Stephens.

Watch the video

Gibraltar Park music video

Music video

Produced by GBD for Gibraltar Park Estate retirement village's social media marketing campaign.

Watch the video

Our services

As a full-service creative and marketing agency, we have everything you need all under one roof.


• product research • strategy development • brief development • options analysis • risk assessment • supply & demand • site search and selection • redevelopment options • business case development • pricing models • financial feasibility • value management

Marketing & PR

• market research • big data research • focus groups & surveys • marketing & communications plans • development naming and branding • marketing collateral • graphic design • online marketing • direct marketing • pr • print management • event management • logos • image sourcing • exhibition • packaging


• creative and design • press • radio • online • TV • media buying • campaign design • campaign management • photography • architectural virtuals • video • advertising music • voice overs • signage • billboards • image sourcing • exhibition

Digital & Online

• web design • web development • website landing pages • site visibility • SEO • social media • digital marketing • adwords campaigns • online banner ads • property listings • web traffic reporting and analysis • e-marketing • digital sales tools • email marketing (EDM) • content management systems (CMS) • HTML5 animations • copywriting and keyword tailored content • domain name registration • website hosting setup • e-commerce


• sales strategy • sales recruiting • sales team • sales training


• visual concepts • groups • portrait • lifestyle • architectural • aerial • art direction • styling • make up • talent sourcing

Edit Suite & Music

• TVC • DVD • radio • voiceovers • producing • editing • video • recording • jingles • soundtracks • message on hold

What they say

With our expert knowledge, innovative designs and professional ongoing support, you will get results – But don't take our word for it. See what our marketing clients say.

  • Paul Sadler, CEO, Presbyterian Aged Care (PAC)

    GBD impressed us with the portfolio of work they had built up under Jeff McGarn’s leadership, especially in the retirement living space. A mixture of internet (, visual, print and radio advertising methods have been deployed. Already we have a healthy waiting list for the retirement units, with the first stage of the project still over a year from completion.

    Paul Sadler

    CEO, Presbyterian Aged Care (PAC)
  • Erik Boddeus, National Retirement Manager, Hindmarsh Retirement

    We had approximately 300 visitors to our open day. It was truly a great day and certainly the best open day I have experienced in my Australian career in the sector! I acknowledge that the success of the open day was largely due to the advice provided by GBD and the quality of the marketing campaign leading up to the event. This is also evidenced by the fact that we took 8 applications in the week leading up to the open day and 3 applications yesterday (the day of the event).

    Erik Boddeus

    National Retirement Manager, Hindmarsh
  • Lind Hooper, Marketing Manager, Living Choice

    GBD has been closely involved with our campaigns since 1995 producing collateral material of a very high standard. Since Gold Logie winner John Wood became our ambassador, GBD's creative team has produced some humorous TV and print commercials that have had excellent results. Creativity is only half the story – of equal importance is attention to detail, adherence to deadlines and quick response to our many and varied requests.

    Linda Hooper

    Marketing Manager, Living Choice
  • Chris Baynes,

    I can say with considerable authority that Jeff McGarn as an advertising agent and communicator knows more than almost anyone in the sector on what works and what doesn’t. Jeff delivers practical and reasoned marketing solutions that deliver enquiry and sales results. Importantly, I can report that his clients acknowledge the quality of service GBD delivers.

    Christopher Baynes
  • John Ishak, Executive Development Manager, PAC

    GBD helped us to better understand our target market and align the sales campaign accordingly. We found their experience and knowledge of the industry to be excellent. Collaboration and engagement with the team was great. GBD took great care to listen and understand our needs and vision for the project, which translated into a successful Stage 1 selling campaign. Our project objectives were exceeded. The successful advertising gained enough momentum and interest to push into Stage 2 sales.

    Johh Ishak

    Executive Development Manager, PAC
  • Mike Tamblyn, Baldwin Care Group

    We engaged GBD to assist us to formulate a strategic marketing plan for our four Sydney villages, and refresh our outdated brochures and documentation. We worked closely with their creative staff to achieve that objective. The results were most successful as was evidenced by the improved sales rates, brought about in no small way by GBD's enthusiasm and industry knowledge.

    Mike Tamblyn

    Baldwin Care Group, Special Projects Manager
  • Rob Evers, Chesalon

    GBD has been instrumental in helping Anglicare Sydney’s Chesalon division with the establishment of our first retirement village which will be located within the new Oran Park Town. Jeff McGarn and his team have demonstrated keen creativity, an ability to work with and understand our specific culture and to work very professionally to deliver excellent results.

    Rob Evers

    Director, Chesalon
  • Andrew Giles, Former CEO, Retirement Villages Australia (RVA)

    Jeff McGarn is one of our industry's most creative minds and is a regular speaker at our National and State Conferences in the area of advertising and marketing seniors housing. Feedback from our delegates at our conferences ranks Jeff as one of our most respected and compelling speakers. Delegates note the passion, thoughtful ideas and innovative approaches to advertising and marketing that GBD, with Jeff's vision, brings.

    Andrew Giles

    Former CEO, RVA
  • Steve Mann, CEO, Aevum

    GBD have worked on marketing materials in several of our villages over a two year period. The breadth of skills you have within the team to bring together, research, design, marketing, photography and passion for the Retirement Living Sector were highly valuable. I am very happy to act as a referee for GBD within the Retirement Living Sector.

    Steve Mann

    CEO, Aevum

Latitude One 60sec TVC

Produced for Ingenia Lifestyle Star Collection by GBD.

Music Video - I want to live

Produced by GBD for Gibraltar Park retirement village's social media campaign.

let’s talk

Our contact details:

Suite 3.11 East Wing,
Platinum Building,
4 Ilya Ave

Erina NSW Australia 2250

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t 02 4365 6777
f 02 4365 6222