As retirement living specialists, GBD delivers sound strategy, market insights, creative flair and proven expertise. Our services span feasibility to sales and we work with clients across the retirement industry from over 50s estates, land lease communities and retirement villages to community care and residential aged care. You’ll find our approach flexible and responsive, bringing you inspired solutions and results that count.

Retirement marketing
and advertising specialists

Established in 1988, GBD was the first agency in Australia to specialise in retirement living. We’ve partnered with over 380 villages spanning Auckland to Perth, helped our clients achieve record-breaking sales and delivered award-winning marketing campaigns. Put simply, we know how best to market retirement living and we do it every day.

Marketing solutions for retirement projects

We deliver insight-led, creative solutions to achieve your project goals, whether you are developing a greenfield site, are marketing a vertical village or offering home care services.

Greenfield development specialists

GBD has an enviable track record marketing retirement village greenfield sites and off-the-plan developments. We know how to create and build anticipation in the market well before public release. From pre-sales to sustained market interest following launch, our unique IAC methodology brings together creative flair, sound strategy and retirement village marketing expertise.

Find out more Find out more

ILUs and serviced apartments

GBD has proven results chalking up milestones for over 150 retirement villages in Australia and totalling over $2 billion in sales since 2003. Whether it’s refurbished homes, new stock, apartments or free-standing villas, increasing occupancy rates is where GBD helps put your retirement village brand on the map.

Find out more Find out more

Home and residential aged care

With marketing experience in both the not-for-profit and private sector of residential aged care, GBD has a well-rounded understanding of the industry and its specialised services. Our distinctive approach cultivates the prominence of your brand in the heath industry referral networks and importantly, the market’s preference for you as an aged care provider.

Find out more Find out more

Featured Retirement Marketing Projects

Baby Boomers Heather and Robert - GBD retirement marketing blog

Retirement marketing blog

Follow the story of a retiring couple, Heather and Robert combined with new and innovative marketing trends.

Go to blog

Latitude One TVC

Latitude One 60sec TVC

A 60 second TVC promoting Ingenia Lifestyles new over 55s resort in Port Stephens.

Watch the video

Gibraltar Park music video

Music video

Produced by GBD for Gibraltar Park Estate retirement village’s social media marketing campaign.

Watch the video

Our Retirement Marketing Services



• product research • strategy development • brief development • options analysis • risk assessment • supply & demand • site search and selection • redevelopment options • business case development • pricing models • financial feasibility • value management


Marketing & PR

• market research • big data research • focus groups & surveys • marketing & communications plans • development naming and branding • marketing collateral • graphic design • online marketing • direct marketing • pr • print management • event management • logos • image sourcing • exhibition • packaging



• creative and design • press • radio • online • TV • media buying • campaign design • campaign management • photography • architectural virtuals • video • advertising music • voice overs • signage • billboards • image sourcing • exhibition


Digital & Online

• web design • web development • website landing pages • site visibility • SEO • social media • digital marketing • adwords campaigns • online banner ads • property listings • web traffic reporting and analysis • e-marketing • digital sales tools • email marketing (EDM) • content management systems (CMS) • HTML5



• sales strategy • sales recruiting • sales team • sales training



• visual concepts • groups • portrait • lifestyle • architectural • aerial • art direction • styling • make up • talent sourcing

edit suite and music

Edit Suite & Music

• TVC • DVD • radio • voiceovers • producing • editing • video • recording • jingles • soundtracks • message on hold

What they say

With our expert knowledge on retirement marketing, innovative designs and professional ongoing support, you will get results –
But don’t take our word for it. See what our marketing clients say.

GBD impressed us with the portfolio of work they had built up under Jeff McGarn’s leadership, especially in the retirement living space. A mixture of internet (, visual, print and radio advertising methods have been deployed. Already we have a healthy waiting list for the retirement units, with the first stage of the project still over a year from completion.

Paul Sadler Former CEO, Presbyterian Aged Care (PAC)

We have been delighted with the success of the launch of our greenfield site Blueheath at The Bower with stages one and two selling out earlier than anticipated. It is a pleasure working with Jeff McGarn and the team at GBD - we value their professionalism, proactive approach and their enthusiasm to work as an extension of the Principle Living team. GBD helped shape the Blueheath brand and experience before we took it to market. Their strategic approach to marketing and campaign activity created impact in the market and generated strong leads which converted to sales. GBD’s experience in retirement marketing and the combination of creative agency and marketing services all under one roof brings a level of insight and understanding that maximises marketing spend and ROI. I appreciate their flexibility, willingness to trial new things and change strategies quickly to adapt to the ever-changing business conditions and challenges we have all faced in recent times.

David Kelly Sales Manager, Principle Living

GBD has been closely involved with our campaigns since 1995 producing collateral material of a very high standard. Since Gold Logie winner John Wood became our ambassador, GBD's creative team has produced some humorous TV and print commercials that have had excellent results. Creativity is only half the story – of equal importance is attention to detail, adherence to deadlines and quick response to our many and varied requests.

Linda Hooper Marketing Manager, Living Choice

Read more testimonials Read more testimonials

Need retirement marketing and sales?

Let’s talk

Our contact details

Suite 3.11 East Wing,
Platinum Building,
4 Ilya Ave
Erina NSW Australia 2250
View on Google maps
t 02 4365 6777
f 02 4365 6222
First Name
Last Name
E-mail Address
Phone Number