Challenge
Increase the rate of sales for the newest Canberra village Bellerive and its Stage 2 development, and generate interest in Stage 3 off the plan. For the long established village The Grange Deakin, increase sale activity for the available stock including a number of first floor villas.
Idea
For Bellerive create an event-based campaign based on the real village vibe, a contemporary atmosphere of interesting people with interesting lives. For The Grange Deakin, the key was in targeting the select group of seniors who were not fazed by the prospect of entry stairs and were well aligned to the discerning mature market.
Results
The Bellerive open day event attracted over 300 visitors and 11 sales were made within two weeks. Stage 3 interest was so strong that Stage 4 development was brought forward. The Grange Deakin available stock was all sold.
