Latitude One – Ingenia Lifestyle Star Collection

Fingal Bay Latitude One

Land Lease Communities are turning heads in the seniors living market. The high level of amenity and architectural design embodied in Latitude One is a new story for Ingenia Lifestyle that needed to be told.

GREENFIELD CREATIVE STRATEGY & DEVELOPMENT

We were commissioned to create that story not only for Ingenia Lifestyle’s first greenfield development, but the first of their ‘gold class’ communities – a blue print for the rollout of their Star Collection.

Inspiration came from Ingenia’s vision to create beautiful homes that are affordable, social spaces to enrich the body, mind and soul, and the unique offering of a Port Stephens coastal lifestyle.

We created a suite a of collateral which centred on telling that story. From expression of interest digital, print and advertising to intrigue the market, to more detailed project information which was progressively revealed. Our photography, copywriting, elegant design, art directed marketing renders, choice of stock and custom size brochures, were all consistently crafted to convey the storytelling for Latitude One.

The project launched in April 2017 and proven to be an extraordinary success with three releases sold out in 18 months and almost all of Release 4 sold within 4 weeks.

Latitude One responsive website