Challenge
Market the greenfield development of two retirement high-end resorts, Twin Waters, being in a Lend Lease land development site, and Kawana Island. The developments covered 300 independent living luxury villas and 50 premium apartments.
Idea
Introduce celebrity John Wood to the Living Choice brand and create a light hearted resort lIfestyle campaign.
Results
Over the last six years GBD has continued with its advertising campaigns and the resorts have had very successful sales figures, with one sold out and the other at over 97% occupancy.
Furthermore the ad campaign won a federal government award for portraying positive images of older Australians – a serendipitous acknowledgement of what we initially set out to achieve.
