Viceroy Mount Gilead

Viceroy Mt Gilead is an over 55s lifestyle estate which upon completion of the staged development will be the largest retirement golf estate in the southern hemisphere.


Create and introduce the Mt Gilead brand to market and launch Stage 1 of the greenfield development.


Create a celebrity brand association with Maggie Tabberer and Viceroy Mount Gilead generating a strong public awareness campaign that is further complemented by a media launch at the Opera House.


The campaign resulted in unprecedented off-the-plan sales in the retirement industry, with 70 ILUs to the value of $25 million selling within 4 months.


30 second TVC - featuring Maggie Tabberer