Before
After
This brand refresh involved developing a new modern logo design for Adelene village. The new logo design uses a fresh, modern font
and the leaf was maintained but with a new shape adopted and the leaf relocated to become part of the A in Adelene. Variations
of the logo where created with the leaf having different colours from the new brand colour palette. These variations of the
logo design are used throughout the marketing and collateral for Adelene's sub-divisions, independent living, Adelene Court,
Rumbalara House and respite.
Before
After
Before
After
Before
After
This project involved a complete rebrand of the retirement village with a new name and image established. The new brand identity
was adopted throughout the marketing and collateral.
Before
After
This strategic development and creation of a corporate brand refresh involved collaboration with senior executives, conducting of focus groups testing brand messaging as well as design of brand collateral. GBD wrote a full communications plan and brand footprint to accompany a national launch. Prior to the national roll-out, Aevum was taken over by Stockland and Stockland Group branding was adopted.
