Prior to its takeover by Stockland, Aevum was one of the largest providers of for-profit retirement accommodation, owning and operating 30 villages across Australia.
Strategic development and creation of a corporate brand refresh.
Create a fresh visual representation of the brand which pays homage to previous Aevum iconography. Influencing the creation of a new tagline, typography and design is feedback from target market focus groups, existing residents and staff surveys. The colour palette is corporate yet, warm and appealing to both prospective male and female residents.
GBD wrote a full communications plan and brand footprint to accompany a national launch. Prior to the national roll-out, Aevum was taken over by Stockland and Stockland Group branding was adopted.