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There are many consultants in the retirement living industry that offer advice on how to reach prospective residents, however very few have the experience, empathy and understanding of our target market than Jeff McGarn.
Jeff has an amazing ability to get ‘inside the heads’ of our target market and is in touch with their thoughts, fears and decision triggers.
He is also not afraid to challenge the industry on how to design senior living communities that will appeal to retirees in the future.
This book is a timely reminder to operators to stay relevant in the future.
Linda Hooper
National Marketing Manager
Living Choice Australia Ltd
My name is Jeff McGarn, the managing director of GBD. I’ve worn many hats in the creative field over the last 45 years and have worked on over 350 retirement projects.
1. Would you retire in the same village as your parents?
2. Are roosters in your sales process?
3. What can you do in three seconds?
4. Are retirement rissoles on your menu?
5. Marketing for retirement – print or online?
6. Can SEO find Wally?
7. What will retirement for baby boomers look like? Hotdogs, Virgins and screenwriting
8. Can a wellbeing program not only be good for the residents but also a revenue stream for the village?
9. Will current retirement villages become white elephants?
10. Can 'big data' help sell retirement villages?