With experience garnered over nearly 30 years, partnering with over 300 retirement villages across Australia, GBD is well placed to deliver sound creative solutions for our clients.
We develop strategy based on individual personality and core market appeal, whether that be for a retirement village, lifestyle community, homecare service or aged care facility. We then assemble a suite of the most appropriate media to convey a clear, effective and engaging message.
Through integrating strategic marketing into our creative, our innovation builds dynamic brands that get noticed by the target market.
Marketer, strategic thinker, keynote speaker and author, Jeff McGarn has worn many hats in the creative field in the last 45 years. Jeff is a seasoned creative director, copywriter, photographer, graphic designer, singer, musician and songwriter.
He was a pioneer in Australia specialising in retirement marketing, and for nearly 30 years has forged significant milestones in the industry in his role as principal of GBD – seniors lifestyle marketers.
Jeff has built an impressive client base covering more than 300 retirement villages, and over the years has won awards in design, print and advertising, including a Federal Government award for creating positive images of older Australians. Jeff has spoken at numerous retirement industry forums both in Australia and New Zealand.
Lisa has worked in corporate marketing, training and IT as well as consulting across the private and government sectors with MLC, AMP and WorkCover NSW. Lisa’s strength is taking market intelligence and producing highly impactful campaigns, delivered through the most effective media channels. Added to this is her considerable experience in communications, copywriting and project management, providing clients with confidence that implementation of marketing plans will be to time-bound and budgetary objectives.
Victoria’s background is in corporate marketing and campaign management having worked in the UK, Germany and Australia. She headed up the UK
Government’s largest advertising campaign and has delivered successful marketing campaigns for DWP, the Pensions Service, the NHS, Mission
Australia and Telstra.
Victoria manages the accounts of select clients and coordinates the strategy, analytics, social media and digital advertising elements of GBD campaigns.
Marketing & Sales Strategist
Helen brings impressive sales, operations and marketing experience spanning 20 years in the pharmaceutical and retirement industries. Helen is very familiar with bringing new products to market, ensuring mix of product, staging of construction, pricing, fees, naming of facilities, and generating marketing campaigns that meet market demand and achieve business objectives.
Here at GBD we have worked with many well-known operators and retirement villages across Australia in our nearly 30 years in the retirement industry. Our clients engage us in a number of ways to help them bring their marketing to life with creative and innovative solutions to achieve great results. Here are some of our clients we have had the pleasure of working with over the years.
With our expert knowledge, innovative designs and professional ongoing support, you will get results – But don’t take our word for it.
See what our clients say.