With our spirit of excellence and warm personal culture, the diverse GBD team comprises seasoned marketers, art directors, adept designers, copywriters, photographers, illustrators, web developers, composers and musicians.

We are a leading full-service agency with everything you need under one roof. No longer do you have to engage multiple companies for your marketing, advertising and digital needs. Our team is all here, in one location, in one company.


With experience garnered over nearly 30 years, partnering with over 300 retirement villages across Australia, GBD is well placed to deliver sound creative solutions for our clients.

We develop strategy based on individual personality and core market appeal, whether that be for a retirement village, lifestyle community, homecare service or aged care facility. We then assemble a suite of the most appropriate media to convey a clear, effective and engaging message.

Through integrating strategic marketing into our creative, our innovation builds dynamic brands that get noticed by the target market.


Jeff McGarn
Managing Director

Marketer, strategic thinker, keynote speaker and author, Jeff McGarn has worn many hats in the creative field in the last 45 years. Jeff is a seasoned creative director, copywriter, photographer, graphic designer, singer, musician and songwriter.

He was a pioneer in Australia specialising in retirement marketing, and for nearly 30 years has forged significant milestones in the industry in his role as principal of GBD – seniors lifestyle marketers.

Jeff has built an impressive client base covering more than 300 retirement villages, and over the years has won awards in design, print and advertising, including a Federal Government award for creating positive images of older Australians. Jeff has spoken at numerous retirement industry forums both in Australia and New Zealand.

Lisa Stockwell

Lisa has worked in corporate marketing, training and IT as well as consulting across the private and government sectors with MLC, AMP and WorkCover NSW. Lisa’s strength is taking market intelligence and producing highly impactful campaigns, delivered through the most effective media channels. Added to this is her considerable experience in communications, copywriting and project management, providing clients with confidence that implementation of marketing plans will be to time-bound and budgetary objectives.

Victoria Poole

Victoria’s background is in corporate marketing and campaign management having worked in the UK, Germany and Australia. She headed up the UK Government’s largest advertising campaign and has delivered successful marketing campaigns for DWP, the Pensions Service, the NHS, Mission Australia and Telstra.
Victoria manages the accounts of select clients and coordinates the strategy, analytics, social media and digital advertising elements of GBD campaigns.

Helen Lear
Marketing & Sales Strategist

Helen brings impressive sales, operations and marketing experience spanning 20 years in the pharmaceutical and retirement industries. Helen is very familiar with bringing new products to market, ensuring mix of product, staging of construction, pricing, fees, naming of facilities, and generating marketing campaigns that meet market demand and achieve business objectives.


Here at GBD we have worked with many well-known operators and retirement villages across Australia in our nearly 30 years in the retirement industry. Our clients engage us in a number of ways to help them bring their marketing to life with creative and innovative solutions to achieve great results. Here are some of our clients we have had the pleasure of working with over the years.

Ingenia Communities
Latitude One Port Stephens
PAC - Presbyterian Aged Care
PAC - Presbyterian Aged Care
Marigal Gardens
Gibraltar Park Estate
Antegra Estate Leppington
Durham Green Menangle
Blue Hills Village & Manor
Churches of Christ Queensland
Catholic Health Care
Marston – Vigor Master
Aveo Retirement Living
Lend Lease
Arcadia Group
Aevum Living
ARP - Australian Retirement Partners
Living Choice
Anglicare Chesalon
Chesalon Care
Tobys Inlet Estate
Sue Mann Nursing & Community Care
Woodlands Village
Gosford RSL Leisure Living
Peninsula Village
Opal Aged Care
Uniting Care
RSL Care
Hindmarsh Retirement
Bellerive Lyons
The Grange Deakin
Beauty Point Resort
Mount Gilead Estate
Baycrest Retirement Community
Retirement Living
Huon Park
Viceroy Mount Gilead
Tudor Village Lilydale
Yarrbat Place
Settlers Ridge Estate
Lindfield Gardens
Pinnacle Living
Fraser Shores
Sugarland Gardens
Bellarine Springs
The Landings
Lutanda Manor
Henry Kendall Gardens
Lakeside Retirement Village
Annesley Bowral
Coastal Waters
Pittwater Village
Brentwood Village
Lourdes Retirement Village
he Cove Retirement Village
The Village Swansea
Wamberal Gardens
The Willows Retirement Village
Cardinal Freeman Retirement Village
Castle Ridge Resort
Waratah Highlands
Maroubra Gardens
Ashley House
Vaucluse Gardens
Baldwin Living Sequana
Baldwin Living Northside
Lane Cove Gardens
Seabeach Gardens
Warriewood Brook
Woolooware Shores
Dapto St Luke's Village

What they say

With our expert knowledge, innovative designs and professional ongoing support, you will get results – But don’t take our word for it.
See what our clients say.