In seniors living, well-researched strategy is crucial to every decision. Clear strategy leads to clear development briefs, which lead to clear development outcomes, which lead to successful projects that deliver corporate, client and shareholder value.
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  • ensure the strategic direction of your organisation responds to consumers
  • ensure alignment between strategic, operational, financial, property and marketing drivers in your development approach
  • develop solid briefs for site acquisition, site renewal and masterplanning
  • develop benchmarks with clear measurables on financials, balanced scorecard or other metrics
  • align your development, redevelopment and acquisition strategies with your organisational strategy
  • engage a team with experience across the full range of seniors and retirement options covering traditional retirement villages, MHEs, residential aged care, serviced apartments, in-home care, seniors housing and vertical villages


As the market moves to a wider range of seniors living solutions, one building form can house several different models with respect to care, tenure, financial models, services, risk and market response. It intensifies the need to start with an organisational view on market and strategy rather than on bricks and mortar. GBD’s research can help navigate uncharted waters as we firmly believe there are new models of retirement accommodation yet to emerge (or be adopted) with significant opportunities for both new and existing participants to successfully grow their market share and offering.

We can assist with:

Market research and development of new and existing models of accommodation, both with respect to built form and the packaging of the operations and services within the built form.

Brief development drawn from a strong research base into a workable brief with other key consultants including project managers, architects, builders and selling agents.

Supply/demand analysis GBD can undertake discreet reviews of catchment areas with respect to both existing and pipeline developments across the full range of product types. This pipeline supply can be reviewed against typical market penetration rates to determine sale rates for financial modelling, and assist in finance.

Financial analysis business case development based on cashflow projections, project return expectations, sensitivity analyses, options review and resultant net present value calculations to assist in the governance and finance approval for developments.

• product research • strategy development • brief development • options analysis • risk assessment • supply & demand • site search and selection • redevelopment options • business case development • pricing models • financial feasibility • value management


For many operators the conundrum can be the development of a coherent plan and strategy for existing sites, often with ageing infrastructure, a variety of tenure types and a potted history of previous projects. GBD is skilled at reviewing organisational and resident needs in developing a range of site options which safeguard existing stakeholder issues whilst still planning for the future.

• product research • strategy development • brief development • options analysis • risk assessment • supply & demand
• site search and selection • redevelopment options • business case development • pricing models
• financial feasibility • value management


GBD has developed detailed demographic and marketing capability that can be deployed to review key geographic precincts and determine locations to target for acquisitions that can best guarantee expansion success. The ‘build it and they will come’ approach has failed time and again in this sector prompting the need for detailed and clear analysis on site search, selection and due diligence.

• product research • strategy development • brief development • options analysis • risk assessment • supply & demand • site search and selection • redevelopment options • business case development • pricing models
• financial feasibility • value management


Any project comes with risk. Sometimes the biggest risk for an organisation is doing nothing. GBD can assist with a comprehensive risk identification process during feasibility stage that can be documented and monitored during the project duration to give a strong governance framework.

• product research • strategy development • brief development • options analysis • risk assessment • supply & demand • site search and selection • redevelopment options • business case development • pricing models • financial feasibility • value management


Value Management is an essential, critical planning and review process which is distinctively different because of its structured approach and analytical focus to achieve best value or, where appropriate, best value for money. Using this strategic tool we can work with you to ensure the organisation delivers great value to both shareholders and customers alike.

• product research • strategy development • brief development • options analysis • risk assessment • supply & demand • site search and selection • redevelopment options • business case development • pricing models • financial feasibility • value management

Need retirement marketing and sales?

Let’s talk

Our contact details

Suite 3.11 East Wing,
Platinum Building,
4 Ilya Ave
Erina NSW Australia 2250
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t 02 4365 6777
f 02 4365 6222
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