Chesalon is a division of ANGLICARE offering a full range of services and homes that are designed to support and enrich seniors’ lifestyles through the various stages of retirement years.
Launch Anglicare’s Chesalon Living brand and develop marketing and advertising material for the greenfield site at Oran Park Town. Idea
Personify the new Chesalon Living brand through a female service manager. She is the face of Chesalon Living’s new Oran Park Town development bringing warmth, accessibility and personal competence to the product.
The Face of Chesalon brand launch followed by GBD’s Oran Park village campaign saw the first stage sell off the plan in four months. GBD saved over 40% in media costs above discounted rates due to our buying power which amounted to over $56,000 in a six month period.
GBD has been instrumental in helping Anglicare Sydney’s Chesalon division with the establishment of our first retirement village which will be located within the new Oran Park Town. They have been able to grasp the uniqueness of establishing a commanding presence in what is more than just a ‘greenfield’ development – it is part of a planned, fully integrated township. They have been particularly helpful in developing our brand in a creative and professional manner, working with internal stakeholders and external resources to create a unique brand footprint for Chesalon. They have demonstrated an ability to work in a team environment, carefully considering the various inputs throughout the project development. Jeff McGarn and his team have demonstrated keen creativity, an ability to work with and understand our specific culture and to work very professionally to deliver excellent results.
Rob Evers - Director, Chesalon