Gearing your marketing to be consumer centric rather than a product fanfare hinges on sound research and experience in translating those consumer insights into viable marketing strategy. Successfully marketing a brand impacts everything from a name, the visuals, the messages and ultimately the customer experience to engage.

WHEN YOU NEED TO:

• outsource your marketing to a competent full service partner with retirement industry experience
• supplement your existing internal marketing resources for a specific project
• add resource capability beyond your internal marketing capacity or skill set

management fingerprint

PROJECT MARKETING

The challenges of time, over-stretched staff or capability gaps can be solved with GBD’s project marketing. We look after the strategy, implementation, budget and on-going campaign roll out and have an enviable track record marketing greenfield sites and off-the-plan development sales. We successfully create and build anticipation in the market well before public release – from pre-sales to sustained market interest following launch.

GBD has proven results chalking up milestones for over 240 retirement villages and lifestyle estates in Australia and totalling over $2.6 billion in sales. Whether it’s refurbished homes or new stock, generating qualified prospects for sales conversion is where our project marketing services comes to the fore.

√ market research √ big data research √ focus groups & surveys √ marketing & communications plans √ development naming and branding √ marketing collateral √ graphic design √ online marketing √ direct marketing √ pr √ print management √ event management √ logos √ image sourcing √ exhibition √ packaging

marketing and communications fingerprint

MARKETING AND COMMUNICATIONS PLANS

A cohesive strategy to identify the best way to market your project is what GBD marketing and communications plans provide. We take a diagnostic approach with our unique iAC methodology to ensure what we prescribe is measured and precise. Our communications plans cover messaging and tactics in getting the right information to your target audience consistently. They reflect changes in the competitor landscape, market trends, opportunities and threats in the current climate. Unique selling points and key messages are developed for marketing activity, advertising campaigns and the media mix, all of which are tailored to reflect your budget and sales targets.

√ market research √ big data research √ focus groups & surveys √ marketing & communications plans √ development naming and branding √ marketing collateral √ graphic design √ online marketing √ direct marketing √ pr √ print management √ event management √ logos √ image sourcing √ exhibition √ packaging

brand fingerprint

BRAND DEVELOPMENT

Differentiating a brand can take many forms; but if the branding is wrong, everything else is too. Inconsistent messages in your communication create chaos for your brand, and that’s where GBD cultivate and strengthen existing brands, create new brand identities and the messages that go with them.

Our marketing solutions are tailored to each individual brand in order to reach the right target market and to ensure a clear consistent message is communicated across all mediums.

√ market research √ big data research √ focus groups & surveys √ marketing & communications plans √ development naming and branding √ marketing collateral √ graphic design √ online marketing √ direct marketing √ pr √ print management √ event management √ logos √ image sourcing √ exhibition √ packaging

care fingerprint

CARE MARKETING

With marketing experience across the full spectrum of care from assisted living, home and community care to residential aged care, GBD has a well-rounded understanding of the industry and its specialised services. Our distinctive approach cultivates the prominence of your brand in the health industry referral networks and importantly, the market’s preference for you as a care provider.

√ market research √ big data research √ focus groups & surveys √ marketing & communications plans √ development naming and branding √ marketing collateral √ graphic design √ online marketing √ direct marketing √ pr √ print management √ event management √ logos √ image sourcing √ exhibition √ packaging

collateral fingerprint

COLLATERAL

Creating engaging collateral that is attuned to your sales process and embodies your key messages is where GBD’s capability in skilled design and writing can assist your marketing effort. Together our marketers and design studio produce targeted brochures, flyers, websites, exhibition stands, promotional merchandise and all forms of sales support tools for marketing campaign implementation.

√ market research √ big data research √ focus groups & surveys √ marketing & communications plans √ development naming and branding √ marketing collateral √ graphic design √ online marketing √ direct marketing √ pr √ print management √ event management √ logos √ image sourcing √ exhibition √ packaging

The Terraces – Tote Bag

Tote Bag, Branding, Collateral

The Terraces – Tote Bag

The Terraces at Paddington – Business Card

Business Card Design, Printing

The Terraces at Paddington Business Card Design

Adelene – Business Cards

Business Cards, Stationery

Adelene business cards

Adelene – Care Brochure

Brochure, Design, Care

Adelene – Care Brochure

Coolum Beach - Brochure

Brochure Design, Printing

Coolum Beach Brochure internal spread design
Coolum Beach Brochure cover design

Gibraltar Park – Brochure

Brochure Design

Gibraltar Park brochure cover design

Glenhaven Green – Care Brochure

Brochure, Care, Collateral

Glenhaven Green – Care Brochure

Latitude One – Shirts and Caps

Shirts and Caps, Apparel

Latitude One Shirts
Latitude One Caps

Living Choice – Brochure

Brochure Design, Photography

Living Choice brochure

Marigal Gardens – Business Cards

Business Cards, Stationery

Marigal Gardens Business Cards

Mt Gilead – Business Card

Business Card, Stationery

Mt Gilead Business Card Design

Sue Mann – Business Cards

Business Cards, Stationery

Sue Mann Business Card Design

Sue Mann Nursing & Community Care – Care brochures

Brochure Design, Printing

Sue Mann care brochures cover designs
Sue Mann care brochure internal page spread design

The Grange Deakin – Brochure

Brochure Design

The Grange Deakin Brochure Cover and internal page design

The Terraces at Paddington – Brochure

Brochure Design, Printing

The Terraces at Paddington brochure cover design
The Terraces brochure design internal page – A tresure revealed
The Terraces brochure design internal page – Home for real comfort

The Terraces at Paddington – Presentation Folder

Folders, Printing

The Terraces - presentation folder front and back cover design

Viceroy – press kit

Press Kit, DVD, Folder, Brochure

Viceroy press kit - dvd, folder and brochure