Many seniors say they feel misrepresented in the media and advertising and as a senior myself and as a marketer working in the retirement
living sector for over 30 years, I agree!
Advertising images of Devonshire teas may depict the lifestyle at some villages but this isn’t the case across the board - the residents at a project we marketed skipped the scones and celebrated the opening of the swimming pool with a midnight skinny dip!
The reality is that the terms ‘senior’ and ‘retiree’ cover a 20 or 30 year span in which likes, dislikes, beliefs and needs are widely varied. So how can retirement marketing possibly speak to them all?
GBD are Australia’s retirement marketing specialists. Read More…